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Eugene Schwartz is one of copywriting and advertising’s legends. His story is well known among copywriters: He started in mail order as a delivery boy in 1949 and became a junior copywriter before the end of that year. By 1951, he was a copy chief andbecame the president of his own mail order firm in 1954. He skills as a copywriter led him to become one of advertising’s highest paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work).
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Strong team players do not grow on trees, just ask any team leader. Knowing what to look for and learning what is the DNA of a good team member is critical. Learning the 17 Essential Qualities of a Team Player serves two powerful needs. First, it helps team leaders identify early on, potential all-star team members. Second, current team members discover what they need to do to help create a better team.